sara-lee

 

 

 

 

 

 

 

 

 

 

 

 

PRODUK & SYARIKAT-SYARIKAT BERKAITAN

  • Hanes – pakaian dalam, hosieri, stoking, pakaian dikait, pakaian kerja dan kasual
  • Playtex – pakaian dalam
  • Champion – pakaian sukan dan pakaian dalam lelaki
  • Douwe Egberts – kopi
  • Ambi Pur – wangian (freshener)
  • Bali – Pakaian dalam
  • Kiwi – kasut dan penjagaan kasut
  • Lovable – pakaian dalam, stoking
  • Pickwick – Teh
  • Brylcreem – minyak rambut dan penjagaan badan

HASIL KAJIAN

Sara Lee memegang 30% saham Delta Galil, syarikat tekstil terbesar di Israel [4]. Sara Lee juga merupakan pengeluar pakaian terbesar di dunia, justeru membuka pasaran dunia kepada Israel di mana kain berasal dari Israel dijual ke seluruh dunia dengan mengunakan jenama-jenama Sara Lee yang mashyur. [3]

Pada tahun 1998, Mr Lucien Nessim dari Sara Lee Personal Products telah menerima Anugerah Jubli dari Perdana Menteri Israel Netanyahu. Ini merupakan anugerah tertinggi yang pernah diberikan oleh Israel sebagai mengiktiraf individu dan organisasi yang mengukuhkan ekonomi Israel menerusi pelaburan dan jaringan perdagangan.

MAKLUMAT TAMBAHAN & RUJUKAN

Produk pakaian dan fesyen seperti Hanes, Bali, Wonderbra, L’eggs, Playtex, Just My Size dan Champion kini beroperasi sebagai entiti perniagaan yang berasingan – Sara Lee Branded Apparel yang merupakan syarikat dalam senarai Fortune 500.

Sara Lee Malaysia berpejabat di Petaling Jaya, Selangor. Mereka memasarkan produk pengguna dalam bentuk makanan, pakaian dan juga jagaan diri. Antara produk yang terkenal di Malaysia adalah penggilap kasut Kiwi, pewangi Ambi Pur, minyak rambut Brylcreem, racun serangga Ridsect, teh Pickwick dan juga kopi Moccona.

[1] Israeli Embassy List of United States Companies with Investments in Israel:
http://www.israelemb.org/economic/uscompanies.htm
Sara Lee – 30% interest in Delta Galil. JV with Nilit for production of POY yarns (9/96)
 
[2] Friends of Al-Aqsa
http://www.aqsa.org.uk/flyers/boycott.html
[source for Jubilee List – Islamic Human Rights Commision]
 
[3] American-Israeli Cooperative Enterprise:
http://www.us-israel.org/jsource/states/IL.html
“Sara Lee, for example, has a minority interest in Delta Galil Industries, an underwear and sock manufacturer in Israel, and now distributes its clothing around the United States.”
 
[4] Jerusalem Post, March 1, 1999
http://www.jpost.com/com/Archive/01.Mar.1999/Business/Article-0.html
“Delta Galilis the nation’s largest manufacturer and marketer of textiles and is one of the largest private-label underwear manufacturers in the world.

The company was one of the first local firms to benefit from the peace process, as it moved manufacturing to neighboring countries with low labor costs. Delta currently manufactures in Egypt, Jordan, Turkey and Scotland.

Dov Lautman, Delta’s chairman and largest shareholder holds 56% of the company and Sara Lee, the world’s largest clothing manufacturer, has some 30%. The remainder is traded on the Tel Aviv Stock Exchange.”
 
[5] Investment Promotion Center,
The State of Israel Ministry of Industry & Trade website:
http://www.moit.gov.il/root/Hidden/ipc/%7BF6922%7D

“Nilit of Migdal HaEmek has signed a joint venture agreement with The US-based Sara Lee Corporation to manufacture POY yarn. The two will collaborate in the creation of a new firm, S.N.Fibres, at a $30 million investment, to make the fibers. Under the terms of their agreement, all of S.N.Fibres’ output will be purchased by Sara Lee for processing. Sara Lee has already been involved in various Israeli textile ventures. Nilit is a nylon manufacturer for the textiles and plastics industry.”
 
[6] http://www.saralee.com/corporate_overview/gbs/communities.html
Sara Lee website has an interesting anti-boycott statement:

Antiboycott:
Sara Lee employees and its agents may not by law cooperate in any way with an unsanctioned foreign boycott of countries friendly to the United States. The largest international boycott today is the boycott of Israel and the related blacklist of companies doing business with Israel by certain Arab countries. Any request for information or action that seems to be related to this or any illegal boycott should be immediately forwarded to the Law Department.

SHARE